ABOUT US...

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Our mission is to spread individuality through the power of Sports, Visuals and Belief.

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Providing a signature look that's unique, allows those who seek us to advocate for themselves, embrace change, and believe in their own true nature.

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You wake up. You work. You grind. You provide. Each sentence starts with YOU.

Be your own advocate.

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Our products are revolutionizing the game. Taking over the Florida sportswear market was a must and now its accomplished. The World should feel the power of the "i"

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Created on the love of Family, Bond, Belief & Change.

Based in Florida, United States

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"Believe in Yourself, Believe in Greatness."

 -  The CEO

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Visionaries for the future 

 

Rob Frank - Founder / Chief Executive Officer

Keliecia Parker - Chief Products

Keion Cantrell - Chief Manufacturing & Distribution 

Sean Hughes - Director of Sports Visuals

Rebekah Perez - Director of Lifestyle Visuals

Shane Mahedo - Chief of Data​​